Traditional structures depend on the same talents to solve all types of problems. Working in a network expands the possibilities and helps to connect the right people to the right projects. We aim at producing original content with boundless creativity.
Organizations still flirt incipiently with the new creative economy. The objective is to build a more solid and better structured bridge between these new creative actors and the corporate world. Giving a seat at the table to talents that usually stay out of the brands’ discussion.
Creativity is a sociocultural phenomenon. It is stimulated by culture, references and attitudes. La Baraque network is based on Brazilian talents, building on the diverse and uninhibited Brazilian creativity to bring more fresh ideas and simple solutions.