key words: art direction – campaign production
creative: Luciano Schmitz, Kleber Matheus
We developed several campaigns for Lacoste working on the concept development, art direction and campaign production. With Felipe Morozini we developed Lacoste x Polaroid with images in the photographer natural habitat in the heart of the city. With Luciano Schmitz art direction we produced the Lacoste Movement campaign. And with Kleber Matheus art direction we produced the “Twisting the legacy” campaign on top of collaborating in the are direction for the Lacoste Watches campaign with renowned tennis player Guga.