key words:
concept development – artistic curatorship – design -illustrations

creative: Ana Strumpf, Gabriel Azevedo, Paulo Mariotti, Verena Smit

We worked on the artistic curatorship for 3 collabs launched during 2022.The first one brings Paulo Mariotti scenes with delicate traits, then Verena Smit with her sincere irony artworks and Gabriel Azevedo developping his exuberant and colorful prints & illustrations.

First collab of Ana Strumpf with Smiley for Riachuelo came finishing this series of artistic partnerhips. Ana was inspired by the 90s to intervene in this simple and, at the same time, strong icon, bringing new personalities and aesthetics with her traits. With a wide palette of colors that also mix with white and black, very present in the artist’s work, the pieces reinforce the positive look & feel of Smiley. The collection is about comfortable clothes, for all ages with several genderless pieces.