La Baraque



Iracema Trevisan is a designer working at the intersection of fashion, graphics and technology. Her work connects different media like textile, Augmented Reality, 3D and motion design. 

With unlimited curiosity, Iracema’s work is that of a digital artisan, in tune with the latest technologies, but also with a deep sense of tangible materials, colours, experiences. She has the unique combination of fashion sensibility and tech savvy. 

This unique mix comes from her diverse creative background, which ranges from her work at Kenzo as head of prints and textiles, where she designed many of its iconic prints, to her music stint as founder and bass player of CSS, a pop-grunge group that crossed borders worldwide with a successful tour and record between 2005 and 2008, to her previous work as the right arm of Brazilian designer Alexandre Herchcovitch.

She also created Heart Heart Heart, a cult niche brand of limited-edition scarves, deeply inspired by her Brazilian roots, always with a contemporary twist that makes her designs remarkable and irreverant. 

Some of her recent work includes Augmented Reality experiences for brands such as Hermès and Nike, Artworks for scarves and textile prints for contemporary luxury brands, Art Direction and Motion Design for music artists and beauty brands.