key words: concept strategy – campaign
creative: Kleber Matheus
We are leading @havaianas 2025 gifting campaigns under the umbrella “Havaianas. É pra presente.”
Beyond concept strategy and the development of both verbal and visual narratives, our work includes key visuals, flagship store scenography, special window displays, point-of-sale materials, and exclusive gift items.
The main date we worked for are Mother´s day, Valentine´s, Father´s, Children´s, Xmas and New year.