La Baraque



key words:
Art direction – Concept development – Planing – Digital Content – Campaign production
creative: Kleber Matheus

We are in charge of Chandon “always on” content development for Brazil. On top of art direction we develop the strategic planing for the brands digital content. We work both with content developed by the brand internationally as well as concept development of campaigns specific for Brazil involving concept creation, copy, art direction and the full campaigns production. As part of our strategic planing we developed campaigns for specific seasons, such as summer or valentines day, as well as different web series using influencers to deliver specific messages related to the brand codes.