La Baraque



key words:
artistic curatorship – art direction – illustrations – physical art production

creative: Naíma Almeida

In this Project for Sandalias Ipanema we developed with Naima Almeida the summer campaign key visual and several digital contents, POS materials and special kits for seeding.
Naima first worked on the design digitally and then developed all the different pieces to build by hand the physical compositions with the material used to produce the brand’s sandals.